Stay Ready, Stay Alive!

Premium Emergency & Survival Gear for When It Matters Most

“Survival is not about being fearless. It’s about making the decision that something is more important than fear.”

— Bear Grylls

US Air Force Disabled Veteran Owned

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30 Day Returns

Car Emergencies

Power & Lighting

Home Preparedness

Tools & Knives

Outdoor Survival

First Aid & Medical

Our Purpose

This store was created for people who choose to stay ready, not hopeful. For those who understand that when things go wrong—whether on the trail, on the road, or in everyday life—your gear becomes your lifeline. We built The Hot Goss to offer rugged, reliable survival tools that hold up when the world doesn’t, helping you protect yourself, your family, and anyone who depends on you.

Every product we carry is chosen with real-world use in mind: gear that works when it’s cold, wet, dark, or chaotic. From emergency kits and outdoor essentials to tactical tools and everyday carry items, our goal is to make preparedness simple, affordable, and accessible for everyone. Because when you’re prepared, you’re not just reacting—you’re in control.

This isn’t about fear. It’s about confidence. It’s about stepping into the world knowing you’ve got what you need to handle whatever comes your way.

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In the marquee below a new scenario of survival will go by daily, sometimes it's survival knowledge, and sometimes it's just ridiculous scenarios that will never happen... Or will they? The top marquee is the subject, the bottom is the information about the subject.

**LOST OR STRANDED**

7. STOP: Sit, Think, Observe, Plan before acting